慕耕活文創茶品 》Morganhope Brand Tea | 獲得世界雙獎肯定
本報訊/台灣茶品牌百百種, 文創產品更是琳琅滿目, 慕耕活品牌不僅擁有文創的靈魂, 更在比利時 iTQi 風味絕佳獎和世界品質評鑑大賞獲得國外評審們的青睞. 這次有這個榮幸可以參加”慕耕活品牌 Morganhope的品茶會”.
There are various Taiwanese Tea with environmental-friendly mission. However, Morganhope is the only one brand that had won iTQI and Monde Selection medals. Now, I have the opportunity to taste their tea at its event.
慕耕活英文名稱為 Morganhope, 英文字拆開為More, Organic, Hope, 三位創辦人皆秉持著親自深入台灣茶產區,而不只是字面上的“小農”, 之前的努力得來的是國外iTQi 與 Monde Selection 的知名得獎肯定. 之前在食品業工作的我已知道這兩項知名比賽 (其實是被指派研究內容要參賽), 除了最基本的工廠與產品認證外, 評審盲測其產品的風味則是一大考驗, 曾經得獎的台灣知名品牌有“度小月”, “ 雙人徐“ …. 等品牌.但慕耕活品牌並不會因為得獎而將品牌打造成精品, 而是建立結合文創與環保而又不失美感的品牌形象, 在品茶會時, 其中一名創辦人拿出結合提袋與外包裝盒的雅典木色系禮盒, 可當中秋節禮物跟文創伴手禮送給有深度的品茶愛好者.
Morganhope stands for “More, Organic, Hope”. Three partners went to the Tea harvest area regularly to check the quality. In return, “Morganhope” brand products received both iTQi and Monde Selection medals recognitions. Besides the basic factory certification, the most challenging part would be the blind test since Taiwanese products are not common in the world well-known contest. Morganhope didint establish luxury brand image because its awards. Instead, it becomes environmental-friendly but yet elegant brand image. During the event, one of the hosts mentioned that they have gift box package for special occasion, such as moon festival.
品茶會是採用類似品酒會的設計, 由濃度較淺的茶品嚐到濃度較深的茶, 從”碧螺春”到”松柏白桃一葉青”兩位創辦人, 一人為品茶會講師, 講解品牌故事, 產品與茶文化, 另一位則是細心地沖泡茶葉, 讓茶達到最完美的狀態.
The event uses the method of wine trial test. We will taste from the light green tea to the dark black tea. The events have 2 hosts, one is to explain Morganhope brand and the other host assists making tea accurately to remains its quality.
English Name: Peach Scented Pekoe Tea