The latest trend – using an electronic travel ticket to go wherever you want 旅遊票券電子化 一卡趴趴走正流行

每年舉辦的旅展會場,人潮來來往往,大家都在挑選超值的套裝行程,早餐券、住宿券、遊園券、泡湯券,一趟下來幾十張的票券,讓人擔心會遺失,尤其現行的旅遊票券大多遺失後無法補發,如果能將旅遊票券儲存在卡片裡,那會是怎麼樣的情景?

Every year, the Taipei International Travel Fair attracts large numbers of visitors who come to select the most attractive package tours. What with breakfast coupons, hotel coupons, entrance ticket coupons and hot springs coupons, you can soon find yourself holding several dozen different tickets and coupons. Inevitably, you start to worry about losing them; this is an especially serious problem today, when firms usually refuse to issue replacement for lost coupons and tickets. So what about storing all of these tickets and coupons in a single card?

現在,資策會與旅遊業者共同提出了一個解決方案,在旅展的各個攤位購買套裝行程後,各種票券都化身成為旅遊點數,只需利用消費者既有的晶片金融卡,填寫會員申請單後,晶片金融卡就是消費者的會員點數卡,不管是A飯店點數、B民宿點數、還是C農場點數,都可以儲值、一卡搞定了。

Working together, the Institute for Information Industry (III) and a group of travel agencies have developed a solution to this problem. If you buy a package holiday at any of the stands at the Travel Fair, all of the various tickets and coupons are converted into electronic “travel points.” The consumer can use his or her existing bank card; all they need to do is fill out the membership application form, and they can then use their bank IC card to store their membership scheme travel points. It doesn’t matter whether they represent hotel coupons, bed-and-breakfast coupons, or farm-stay coupons, you can store all of them on the same card.

儲值在卡片裡的旅遊點數就像是消費者存在銀行的錢,即使卡片遺失了,只要辦理補發,原有的旅遊點數還是存在。透過網路,消費者還能查詢到儲值狀況的歷史資訊,及剩餘的旅遊點數。

The travel points stored on the card are like money deposited in the bank. Even if you lose the card, you just need to get a replacement card; your original travel points are still there. Consumers can use the Internet to check how their travel point usage status and see how many points they have left.

旅遊業者所提供的行程其實大同小異,但藉著服務製造差異化,讓客戶感到物超所值。透過卡片,搭起旅遊業者與會員互動的橋樑,提供許多貼心的服務,例如:會員最擔心的當然是購買的旅遊點數過期而無法使用,現在旅遊業者可以在儲值點數快到期時,利用簡訊或電子郵件的方式提醒會員點數到期日,讓會員感覺到旅遊業者的用心。

The package holidays that travel agents offer are usually very similar, but travel agents can use services to differentiate themselves from their rivals and make customers feel that they are getting real value for money. IC cards can be a bridge for interaction between travel agencies and consumers who join the membership program, facilitating the provision of a range of convenient services. For example, consumers may, understandably, be worried that the travel points they buy will expire before they get round to using them. Now, travel agencies can send text messages or e-mails to remind consumers that their travel points will be expiring soon. Services like this make consumers feel that the travel agency really cares.