Green Paddy Animation Studio Rises to International Fame via KUSO青禾動畫 靠KUSO竄起揚名國際

Bus riders must remember short BeeTV animated commercials shown on the bus. Since it was founded in 1991, BeeTV has produced numerous funny, comical works, from IRIS, a wedding biscuit box introduced by confectionery company I-Mei, and Coca Cola’s Qoo in the early days, to the more recent CCTV Olympic Games special “Fuwa Civilization”.
公車族一定對車上BeeTV的短篇廣告動畫印象深刻。1991年成立以來,青禾動畫製作出無數詼諧逗趣的作品,從早期義美喜餅IRIS、可口可樂Qoo,到央視奧運「福娃文明篇」,都是他們的作品。

In 2006, BeeTV collaborated with well-known illustrator Jimmy Liao and produced a short animated film named “A Fish with a Smile”. Though it has a running time of only 10 minutes, the film has won 13 awards that include the Best Animation Award from the 51st Asia-Pacific Film Festival and a special award in the Kinderfilmfest category by the international jury from the 56th Berlin International Film Festival.
2006年也曾和知名插畫家幾米合作,繪製動畫短片「微笑的魚」。雖然總片長只有10分鐘,「微笑的魚」獲得第51屆亞太影展最佳動畫獎、第56屆柏林影展兒童競賽項目「國際評審團特別獎」等13個獎項的肯定。

General Manager Chen Chun-xia notes that the government in 2002 aggressively promoted the digital content industry. Thanks to the “Two Trillion and Twin Star” program, Green Paddy’s interesting animations attracted Asia Pacific Telecom’s attention. In 2004 Green Paddy began collaborating with Asia Pacific to produce animations for its 3G mobiles.
總經理陳春霞感嘆說,2002年政府大力推動數位內容產業,青禾搭上兩兆雙星的列車,終於2004年活潑有趣的動畫被亞太電信業者相中,青禾開始跟亞太手機動畫合作,敲開3G行動影音動畫大門。

Aside from their original stories and witty characters, one other characteristic of Green Paddy’s animations is that they are usually short. Chen indicates that a 22-minute animation costs at least NT$2 million to produce. Limited government subsidies are barely enough to pay employees for half the work done.
除了原創性高的動畫故事、風趣的人物外,青禾動畫還有項與眾不同的經營策略-主打短篇動畫。陳春霞表示22分鐘的動畫,製作成本少說200萬元起跳。目前政府對動畫製作援助有限,補助額常連員工薪水一半都不到。
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