GozCafe Wins Plurkians’ Hearts果子咖啡用愛台灣的心 感動噗友

Established by 30 industry consultants and professors, GozCafe is a platform aimed at helping Taiwan’s farmers and fishermen with the branding of products, design of CISs, establishment of websites, opening of sales outlets and improvement of sales on the internet. It wants to market Taiwan’s produce to the world.
果子咖啡是集合30個產業顧問及教授群發起的一個平台,希望能協助台灣農漁牧民,將產品品牌化,協助設立品牌、設計CIS、協助架設獨立網站、協助實體通路推廣與網路商城銷售等等,透過行銷力將台灣農特產推向國際。

Having been in the franchise business for 20 years, Lin Yu-tang, the general manager of GozCafe, is in charge of operating its physical store. Xu Shengfeng, one of the two founders, is the key figure in marketing GozCafe on Plurk. Xu Zhehun, the other founder, is responsible the teaching of information and computing.
有20年加盟經驗的果子咖啡總經理林鈺堂,負責實體店面營運;創辦人許峰勝,則是噗浪行銷的靈魂人物;另一創辦人許哲琿,負責資訊電腦教學。

Not computer-literate until 40, Xu Shengfeng said he was mainly into Twitter when he first started surfing the web. But he felt that the platform provided by Plurk that could be shared by multiple persons could become an important channel for the promotion of agricultural produce. Since it opened in July 2008, after much hype GozCafe has become a subject of conversation between Plurkians.
自稱40歲才開始學電腦的許峰勝,原本玩Twitter,但他認為Plurk多人分享的平台,可為推動農特產品牌重要的管道。因此自2008年7月開業,透過虛實整合為果子咖啡造成話題。

With as many as 576,000 hits in over one year from Internet searches done using Google, GozCafe has increased its membership to several tens of thousands. GozCafe has reason to be proud because it broke even at the end of its second month in business with each month’s sales exceeding NT$500,000.
即使1年多的時間累積Google高達57.6萬筆的搜尋量,噗友人數逼萬。果子咖啡的確有驕傲的本錢,因為果子咖啡在開業第二個月就損益兩平,月營業額都超過50萬元。

“Marketing on Plurk generates stories that are remembered. Resources are shared among and by all. Each month there has to be a different theme. Through constant event marketing, we get customers addicted”, says Lin.
「噗浪行銷要塑造可傳頌的故事,資源分享、共享,每個月都要有不同的主題,透過不斷的事件行銷,讓顧客產生黏性」林鈺棠說。
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