Riot Games這間公司，電競「圈外人」可能不太熟 悉:它成立十年，只推出一款遊戲「英雄聯盟」，遊 戲的年收入十六億美元，每天尖峰時間，有750萬 玩家同時在線。不久前Riot被«Inc.»雜誌選為「年度最佳公司」Company of the Year，Inc.說，Riot正重新定義運動產業。
League of Legends, or LoL, as the fans call it, is a team-based online game that has continuously created momentum since its (1) debut in 2009. It is free to download and play, while players can purchase extra characters as well as virtual clothing and accessories for them. The virtual goods yielded nearly US$1.6 billion in sales for Riot. Aside from the high quality of the game, credited to hundreds of artists and designers, what turned LoL into a global phenomenon?
The League of Legends Championship Series (LCS) is how Riot keeps the momentum going. Regularly scheduled events provide players a reliable source of income, and give fans steady opportunities to watch professional competitions. Dustin Beck, Riot Games' vice president of eSports, said in an interview: "We wanted to create a consistent league structure that is similar to FIFA, MLB or NBA. What that allows for is more fandom and more storylines around players, around teams, around (2) rivalries." Peak concurrent viewership for the 2016 tournament finals was 14.7 million.
Riot以英雄聯盟冠軍聯賽(LCS)持續創造熱情。固定的賽程提供了玩家可靠收入來源，也讓粉絲固定收看專業競賽。Riot的eSport部門副總裁Dustin Beck在一段訪問中說：「我們開始就想創造類似FIFA（國際足聯），MLB（美國職棒大聯盟）或NBA的聯賽結構，以創造更多粉絲，更多玩家、隊伍、競賽的故事。」2016年總決賽，高峰時線上同時有一千四百七 十萬觀眾。
Riot has also been investing in the quality of their live events and streams. Today, League of Legends eSports fans can see (3) play-by-play commentary popular in traditional sports broadcast coverage. Likewise, Riot's announcers and analysts have all received extensive training, from basic speech best-practice to learning how to riff during technical errors. Many of these lessons came from a need to catch up to the rigor of traditional sports coverage. Riot
Inc. indicates that "LoL is not mass market. LoL is one massive niche. And as the world continues to (4) fragment and consumers spend more of their lives online, more gargantuan niches will rise up just like it - with deeply passionate, demanding customers who devote large (5) chunks of their lives to a world apart from everyone else. The next great challenge for business is understanding how to reach them and talk to them, and Riot is out on those frontlines."
1. Debut 初次亮相，首次登台
He made his major-league debut.