Interactive Experiential Shop – An Innovative Smart Vending Machine 互動體驗式商店 新型態智慧販賣機

If there is a smart vending machine that allows you to interact with the machine and obtain a sample of the product you are interested in without having to ask a sales clerk for help or fill out a form on the seller’s website and wait for the sample to arrive, would you be interested in finding out more about it if you see it in one of the major sales outlets?

Foreseeing Innovative New Digiservices (FIND) of IDEAS participated in the “2009 Project to Develop Software for Service-Oriented Machines Built on an Open Platform” sponsored by the Ministry of Economic Affairs and developed the “Interactive Experiential Shop”, a smart vending machine based on the concept of “affinity, word-of-mouth marketing”. The machine combines smart vending machinery, preference analysis and personalized recommendation techniques to allow businesses to give away samples to the target groups in return for their feedback in order to fine-tune their marketing strategies. FIND launched Livex – a prototype of its interactive experiential shop – in September 2009 at the Taipei International Invention Show & Technomart. Visitors were tempted to experience Livex at first hand thanks to its “New Product Experiential Service” and “Exhibition Hall Instant Survey” applications.
資策會創研所FIND中心投入經濟部「98年度 服務導向機台開放平台軟體發展計畫」研發出「互動體驗商店」,以「人際關聯式口碑行銷」為概念,整合智慧型銷售設備、偏好分析與個人化推薦技術,讓企業針對目標族群發放試用品,並獲得消費者的意見回饋,作為企業未來精準行銷的參考依據。FIND中心已於2009年9月「台北發明暨技術交易展」中推出名為Livex的互動體驗商店,透過「新品體驗服務」與「展場即時調查」兩項應用來展現第一階段成果,吸引參觀民眾體驗。
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