品牌如何吸引Z世代青少年?


1. Not to be sneezed at 不可小覷;不是省油的燈
在別人面前sneeze 「打噴嚏」,不太禮貌,本成語意指某人或某事很重要或很危險,不可掉以輕心。
Helen’s suggestions in the meeting are not to be sneezed at, since her boss always gave serious consideration to her previous ones. 海倫在會議中的建議絕對不可小覷,因為她先前的建議總是獲得老板認真考慮。

2. Miss out on 錯失好機會
John made some terrible mistakes at his company recently, so he missed out on the promotion to general manager. 約翰最近犯下一些嚴重錯誤,因此錯過升任總經理的機會。

註一:
FOMO=Fear Of Missing Out
FOBO=Fear of Being Offline

*本文收錄於英語島English Island 2016年11月號