【英語島讀書會】The Story Factor 說故事的力量

The Story Factor
Inspiration, Influence, and Persuasion Through the Art of Storytelling
作者：Annette Simmons
出版社：Basic Books

事實與數據不見得能說服人，一個好故事反而能大大提高可信度。
書中提出各種具影響力的故事類型、時機、細節，會有效改變你的溝通方式。
預估閱讀時間：02:35
文章難度： ★★☆☆☆

“Usually, influence means persuading people to believe what they currently do not believe. They do not believe they need to cooperate with you, that they should change their behavior, or that they should support your goals until they “see” it.

影響，通常意味說服人相信他們目前不相信的東西。他們不會相信需要與你合作、不相信應該改變行為、或者應該支持你的目標，除非能夠「看見、理解」。

Facts don’t help them “see.” The unbelievable (whether it is difficult or unpleasant to see) only becomes believable after they can “see” it through personal experience or a simulation of personal experience—via story.”

事實並不能幫助他們看見。只有在透過故事，了解個人經驗後，不可信的（不論是有難度或令人不愉快的事情）才會轉變為可信。