“Innovation 30” – Taking the Meeting of People’s Needs as the Starting Point 創新30 從解決人的需求出發

“Collective intelligence” is one of the key features of Web 2.0. The basic concept behind collective intelligence is the use of the Internet to pool the knowledge and wisdom of a large number of individuals and direct it towards the creation of something new. Ideas magazine had the bold idea of holding its editorial meeting at the 2010 ideas Talk conference, making this the biggest editorial meeting cum brainstorming session ever. In all, more than 100 people (including both speakers and audience), all of them leading figures in their respective fields, took part in what was almost certainly the largest editorial meeting in the history of the Taiwanese publishing industry.
群體智慧(Collective Intelligence)是Web2.0的特徵之一,原本是在網路中集結眾人的智慧共同創作,但《創新發現誌(ideas)》此次大膽將編輯會議搬上2010 ideas Talk會場,召集一次出席人數最多的動腦編輯會議,包括與談人、現場參與的聽眾等等百餘人,都是這場國內出版社有史以來最大型編輯會議的當然成員。

The theme for the 2010 ideas Talk conference was “Transforming the city in a joyous hundredth anniversary.” Two days of brainstorming sessions produced 30 ideas for innovative application services (some of which have already been proposed, but not yet put into practice). During the discussion, Professor Lin Chin-Teng (Dean of Academic Affairs at National Chiao Tung University) pointed out that “the value of technology does not necessarily lie in how advanced it is, but rather in how it can be integrated and applied”; this is surely a valuable reminder to many people who are involved in the development of new technologies. Professor Liu Pei-Ling, Director of National Taiwan University’s INSIGHT Center, noted that, whereas in the past people tended to focus on how to apply technology when considering the development of new products, practical experience has shown that it is actually “service” that has the most important role to play in the new product development process.
依2010年ideas Talk「城市變貌 幸福百年」的主題,研討會經過兩天的集體智慧激盪,已發生的、未實現的30項創新應用服務因運而生。討論過程中,交通大學教務長林進燈所說:「科技的價值不一定在於是否最先進,而在於能整合應用」,點醒了許多汲汲於研發各項新技術的科技人。台大INSIGHT中心主任劉佩玲也強調,過去大家總專注於「如何應用科技」來發展新產品,經過實證的經驗才發現,「服務」才是發展新產品過程中應該關注的主角。

Reflecting these concepts, the overall level of the technology embodied in the 30 innovative application services brought together by the ideas editorial team is not especially high; they are all services that can be implemented using existing technology. The challenge is to create a solution in which the traces of complex information and communications technology (ICT) will not even be visible to consumers using the service. Achieving this is both an art form and an exacting discipline.