Promoting high-quality lifestyles Tseng Chung-Hsin takes his Villa concept international 優質生活的推手 曾忠信將Villa推向國際
From the Yoho Landis Beach Club Hotel in Kenting, to Taiwan’s first “children’s hotel”, to the first hotel in Southeast Asia to be specifically designed for cyclists, to the Mudanwan Hot Spring Villa (the most exclusive hot springs hotel in Taiwan), Yoho Landis Chairman Tseng Chung-Hsin has become an expert at “slicing up” the market and developing every individual market segment as thoroughly as possible.
從悠活麗緻、全台首座兒童旅館、東南亞首座單車旅館，到台灣最頂級的旅館牡丹灣villa，悠活麗緻渡假村董事長曾忠信就像是「切生魚片」的高手，將旅客層次分到像生魚片一樣，一點一滴都不放過。
To ensure that quality standards are maintained, the Mudanwan Hot Spring Villa has adopted an operational strategy that seems to go against basic market principles. The Villa does not allow casual visitors, and all guests are required to book their rooms in advance. What is more, the Villa maintains the same price every day of the year, with no special discounts at particular times of year. “Since we opened, we have turned away about 100 would-be guests who hadn’t booked in advance” says Tseng. Tseng is determined that guests who have booked their room in advance should not find themselves in a situation where they can’t get the food they want (because of a sudden, unanticipated influx of guests), or the food is not fresh.
為了維持品質，牡丹灣villa經營方式完全背離市場原則，飯店完全不接受參觀，也不接非預訂的客人，而且全年365天都是均一價。「開幕以來，我們幾乎推掉100組未經預約的客人，」曾忠信說。這就是他的堅持，他不希望已預約訂房的客人出現食物不夠、或是不是生鮮（活體）的食材。
Tseng Chung-Hsin has been seeking to identify sources of competitive advantage that can help Taiwan’s leisure and tourism sector to be internationally competitive in the future. As Tseng sees it, “Taiwan’s main strength lies in its lifestyle-related industries.” He believes that Taiwan’s single biggest source of competitive advantage is the warmth and friendliness of its people, and that this is an area where Hong Kong, Singapore and China cannot compete effectively with Taiwan. Besides this human “software” strength, Taiwan is also strong in “hardware,” with impressive information and communications technology (ICT) infrastructure that makes life very convenient for holidaymakers. For example, in the special “children’s hotel” facility in the Yoho Landis Beach Club Hotel, an RFID system has been installed instead of conventional barcodes and access cards. Wearing an RFID bracelet, the young guests don’t need to “open” the doors in the conventional way; they just swipe the bracelet over a sensor, and the door opens automatically. In the restaurant, too, they just swipe their RFID bracelet, and the food that they are ordering is automatically recorded by the computer system.
曾忠信希望找到台灣未來足以傲視其他國家的休閒旅遊優勢。「台灣的優勢在於優質的生活產業，」他分析，台灣最大的競爭力在於人民的善良，這是香港、新加坡，乃至於中國大陸所沒有的。除了有人的軟實力，台灣還有「硬」底子，厚實的資通訊（ICT）基礎建設，讓渡假更便利。在悠活麗緻渡假村的兒童旅館內已建置RFID系統，可取代條碼標籤和門禁卡。有了RFID手環，小客人不必「開」門，只需「刷」一下感應器，門就會自動打開。到餐廳也只須「刷」一下RFID手環，電腦馬上記帳。
從悠活麗緻、全台首座兒童旅館、東南亞首座單車旅館，到台灣最頂級的旅館牡丹灣villa，悠活麗緻渡假村董事長曾忠信就像是「切生魚片」的高手，將旅客層次分到像生魚片一樣，一點一滴都不放過。
To ensure that quality standards are maintained, the Mudanwan Hot Spring Villa has adopted an operational strategy that seems to go against basic market principles. The Villa does not allow casual visitors, and all guests are required to book their rooms in advance. What is more, the Villa maintains the same price every day of the year, with no special discounts at particular times of year. “Since we opened, we have turned away about 100 would-be guests who hadn’t booked in advance” says Tseng. Tseng is determined that guests who have booked their room in advance should not find themselves in a situation where they can’t get the food they want (because of a sudden, unanticipated influx of guests), or the food is not fresh.
為了維持品質，牡丹灣villa經營方式完全背離市場原則，飯店完全不接受參觀，也不接非預訂的客人，而且全年365天都是均一價。「開幕以來，我們幾乎推掉100組未經預約的客人，」曾忠信說。這就是他的堅持，他不希望已預約訂房的客人出現食物不夠、或是不是生鮮（活體）的食材。
Tseng Chung-Hsin has been seeking to identify sources of competitive advantage that can help Taiwan’s leisure and tourism sector to be internationally competitive in the future. As Tseng sees it, “Taiwan’s main strength lies in its lifestyle-related industries.” He believes that Taiwan’s single biggest source of competitive advantage is the warmth and friendliness of its people, and that this is an area where Hong Kong, Singapore and China cannot compete effectively with Taiwan. Besides this human “software” strength, Taiwan is also strong in “hardware,” with impressive information and communications technology (ICT) infrastructure that makes life very convenient for holidaymakers. For example, in the special “children’s hotel” facility in the Yoho Landis Beach Club Hotel, an RFID system has been installed instead of conventional barcodes and access cards. Wearing an RFID bracelet, the young guests don’t need to “open” the doors in the conventional way; they just swipe the bracelet over a sensor, and the door opens automatically. In the restaurant, too, they just swipe their RFID bracelet, and the food that they are ordering is automatically recorded by the computer system.
曾忠信希望找到台灣未來足以傲視其他國家的休閒旅遊優勢。「台灣的優勢在於優質的生活產業，」他分析，台灣最大的競爭力在於人民的善良，這是香港、新加坡，乃至於中國大陸所沒有的。除了有人的軟實力，台灣還有「硬」底子，厚實的資通訊（ICT）基礎建設，讓渡假更便利。在悠活麗緻渡假村的兒童旅館內已建置RFID系統，可取代條碼標籤和門禁卡。有了RFID手環，小客人不必「開」門，只需「刷」一下感應器，門就會自動打開。到餐廳也只須「刷」一下RFID手環，電腦馬上記帳。
