Promoting high-quality lifestyles Tseng Chung-Hsin takes his Villa concept international 優質生活的推手 曾忠信將Villa推向國際

From the Yoho Landis Beach Club Hotel in Kenting, to Taiwan’s first “children’s hotel”, to the first hotel in Southeast Asia to be specifically designed for cyclists, to the Mudanwan Hot Spring Villa (the most exclusive hot springs hotel in Taiwan), Yoho Landis Chairman Tseng Chung-Hsin has become an expert at “slicing up” the market and developing every individual market segment as thoroughly as possible.

To ensure that quality standards are maintained, the Mudanwan Hot Spring Villa has adopted an operational strategy that seems to go against basic market principles. The Villa does not allow casual visitors, and all guests are required to book their rooms in advance. What is more, the Villa maintains the same price every day of the year, with no special discounts at particular times of year. “Since we opened, we have turned away about 100 would-be guests who hadn’t booked in advance” says Tseng. Tseng is determined that guests who have booked their room in advance should not find themselves in a situation where they can’t get the food they want (because of a sudden, unanticipated influx of guests), or the food is not fresh.

Tseng Chung-Hsin has been seeking to identify sources of competitive advantage that can help Taiwan’s leisure and tourism sector to be internationally competitive in the future. As Tseng sees it, “Taiwan’s main strength lies in its lifestyle-related industries.” He believes that Taiwan’s single biggest source of competitive advantage is the warmth and friendliness of its people, and that this is an area where Hong Kong, Singapore and China cannot compete effectively with Taiwan. Besides this human “software” strength, Taiwan is also strong in “hardware,” with impressive information and communications technology (ICT) infrastructure that makes life very convenient for holidaymakers. For example, in the special “children’s hotel” facility in the Yoho Landis Beach Club Hotel, an RFID system has been installed instead of conventional barcodes and access cards. Wearing an RFID bracelet, the young guests don’t need to “open” the doors in the conventional way; they just swipe the bracelet over a sensor, and the door opens automatically. In the restaurant, too, they just swipe their RFID bracelet, and the food that they are ordering is automatically recorded by the computer system.