A Testbed for New Technology 科技生活實驗場

In Beijing, a Shopping Cart Can Now Be Your Personal Assistant!

北京現場:賣場推車 隨身購物助理

The next time you find yourself in a Beijing supermarket, you might notice something new: an iPad-sized screen attached to the handle of your shopping cart! With a quick swipe of a finger, the touchpad will light up and instantly provide information ranging from in-store product locations and up-to-the-minute sales promotions and specials to useful tips and reminders that help make life easier and healthier. Thanks to this new technology, customers can receive real-time feedback on questions and enjoy a whole new level of convenience in which forgetting to bring a membership card or coupon becomes a thing of the past. But this is only the beginning. While customers are out on the shopping floor, they can also discover new products and information to make shopping more fun than ever.

最近逛北京的超市,不難發現,很多的大型超市裡,購物車的扶手位置上多了一個iPad大小的固定顯示幕裝置。打開觸控式電子螢幕後,裡面除了超市產品貨架的具體位置分布、定時更新的產品促銷和打折的資訊外,還有健康生活及相關資訊的查詢小提示,對消費者而言,不僅可以獲得即時訊息的答覆,同時解決因為忘記帶折扣卡或想選購的DM單而產生的不便。此外,消費者也可以在購物過程中,了解到有哪些新產品、新資訊,帶來更多購物的樂趣。

Above of all, this touchpad is both eco-friendly and super convenient to use. By switching to a touchpad format, stores can reduce the amount of paper used for coupons and announcements by nearly 40%, and cut down on direct mail advertising by as many as 20,000 pieces of mail per store. By using less paper, companies save more money and truly fulfill their social responsibility by reducing their carbon footprint.

最重要的是,此種觸控式的電子螢幕,既環保也提供消費者更大的便利。透過這種電子工具,可減少超市近4成的DM單派發,若加上郵寄,每家店可節省2萬份的印量,對企業成本和紙資源的消耗都有很大助益,也是真正落實環保,盡到了企業社會責任。