Replacing the Internet:A new blue ocean of real/simulated integration 網路替身 開創虛實整合新藍海
In the view of trend expert Liu Wei-Lin, the rapid development of the Internet of Things will create a new “blue ocean” of real-world/simulated-world integration and social network marketing. The Internet of Things means that one no longer has to use a computer to access the Internet; objects need only a special type of embedded chip to be able to link to the Internet and regularly update value-added services.
根據趨勢專家劉威麟觀察，物聯網的迅速發展，將開創虛實整合與社交網路行銷的新藍海。他說，物聯網（Internet of Things）打破了必須利用電腦才能連上網路的概念，只要利用內建的物聯網晶片，物品本身就可與網路連結，隨時更新加值服務。
For example, by transforming small dolls into information storage devices, businesses can go online to compile sales records, calculate statistics, perform analyses, and develop products that are more closely tailored to the market’s needs. Marketing promotions that traditionally could only be developed in the simulated world of the Internet can now be integrated more effectively with the real world.
如利用公仔變身成為資料儲存器，企業能藉由網路蒐集消費紀錄，作統計、分析，開發更貼近市場需求的產品。原先只能在網路虛擬世界應用的行銷活動，在實體世界中也能完美的虛實整合。
At actual storefronts such as drug and cosmetic stores and supermarkets where a wide range of products is sold, not only is extra cost needed to create and display the details of each promotion, but considerable time and effort is also required to instruct all store clerks about the different details. However, this approach is still not guaranteed to prevent employees from becoming confused, which naturally takes away from the intended benefits of the promotions.
如商品種類龐雜的藥妝店或超商等實體店面，不僅要花大量成本製作、陳列各種活動說明，還須耗時費力訓練所有員工熟悉每項活動內容，但這樣仍難使得每位員工清楚分辨不同活動，行銷效果自然也大打折扣。
Many consumers who read in newspapers and magazines about promotional gift exchanges will immediately run to the nearest store to collect their free gift, but when they arrive at the store, the clerk may be uncertain about how to complete the exchanges or where to find the gift. Today, consumers holding a membership card with Internet of Things capabilities can link to the Internet when completing purchases and automatically receive updated information about promotions. For instance, a customer making a fifth purchase of a certain brand of coffee will automatically receive a free cup of Caffè Americano. Or, customers buying a bottle of face cleansing lotion may receive a complimentary bottle of another product from the same brand. Armed with complete information, clerks will no longer forget or confuse promotions.
像消費者常看到報章雜誌上刊登的獎品兌換活動，就興匆匆跑去店頭換獎品，但等人到了現場，店員卻不清楚如何兌換，或找不到贈品。現在只要消費者使用具有物聯網能力的會員卡，結帳時晶片就會連上網路，自動更新所有的行銷活動資訊。像客戶連續第五次購買C品牌咖啡，就自動加送一小杯美式咖啡；今天購買洗面乳，將贈送該牌新款試用包一份…。這些訊息都已完整蒐集，因此店員不會再遺漏任何行銷活動。
根據趨勢專家劉威麟觀察，物聯網的迅速發展，將開創虛實整合與社交網路行銷的新藍海。他說，物聯網（Internet of Things）打破了必須利用電腦才能連上網路的概念，只要利用內建的物聯網晶片，物品本身就可與網路連結，隨時更新加值服務。
For example, by transforming small dolls into information storage devices, businesses can go online to compile sales records, calculate statistics, perform analyses, and develop products that are more closely tailored to the market’s needs. Marketing promotions that traditionally could only be developed in the simulated world of the Internet can now be integrated more effectively with the real world.
如利用公仔變身成為資料儲存器，企業能藉由網路蒐集消費紀錄，作統計、分析，開發更貼近市場需求的產品。原先只能在網路虛擬世界應用的行銷活動，在實體世界中也能完美的虛實整合。
At actual storefronts such as drug and cosmetic stores and supermarkets where a wide range of products is sold, not only is extra cost needed to create and display the details of each promotion, but considerable time and effort is also required to instruct all store clerks about the different details. However, this approach is still not guaranteed to prevent employees from becoming confused, which naturally takes away from the intended benefits of the promotions.
如商品種類龐雜的藥妝店或超商等實體店面，不僅要花大量成本製作、陳列各種活動說明，還須耗時費力訓練所有員工熟悉每項活動內容，但這樣仍難使得每位員工清楚分辨不同活動，行銷效果自然也大打折扣。
Many consumers who read in newspapers and magazines about promotional gift exchanges will immediately run to the nearest store to collect their free gift, but when they arrive at the store, the clerk may be uncertain about how to complete the exchanges or where to find the gift. Today, consumers holding a membership card with Internet of Things capabilities can link to the Internet when completing purchases and automatically receive updated information about promotions. For instance, a customer making a fifth purchase of a certain brand of coffee will automatically receive a free cup of Caffè Americano. Or, customers buying a bottle of face cleansing lotion may receive a complimentary bottle of another product from the same brand. Armed with complete information, clerks will no longer forget or confuse promotions.
像消費者常看到報章雜誌上刊登的獎品兌換活動，就興匆匆跑去店頭換獎品，但等人到了現場，店員卻不清楚如何兌換，或找不到贈品。現在只要消費者使用具有物聯網能力的會員卡，結帳時晶片就會連上網路，自動更新所有的行銷活動資訊。像客戶連續第五次購買C品牌咖啡，就自動加送一小杯美式咖啡；今天購買洗面乳，將贈送該牌新款試用包一份…。這些訊息都已完整蒐集，因此店員不會再遺漏任何行銷活動。
