Demonstrating collaborative creativity – Let’s all work together to create the news! 發揮協同創作精神 大家一起飆新聞
Does “the media” necessarily mean newspapers, magazines, advertising, and TV? You may not have noticed, but the “new media” revolution has been progressing by leaps and bounds. Traditional media are disintegrating, and “collective intelligence” is driving an ever faster process of media innovation. The fact of the matter is that, if you have even the slightest degree of passion or enthusiasm, then you are the media!
媒體一定是報紙、雜誌、廣告、電視嗎？或許你沒注意到，新媒體革命快速進行，傳統媒體正在解構，群眾智慧此刻正加速媒體創新，不要懷疑，只要有一點點熱情，你就是媒體！
The eclipsing of the Encyclopedia Britannica by Wikipedia epitomizes the changes that are taking place in the media ecosystem. While the Encyclopedia Britannica emphasizes individual experts and authoritative views, the main focus in Wikipedia is on “participation by all” and collaborative content creation.
從《大英百科全書》到《維基百科》，道盡媒體生態的變化，《大英百科全書》講究的是專家、權威，《維基百科》標榜是人人參與、協同創作。
If you consider the familiar position of chief editor at the editorial desk of a newspaper or magazine, the people who fill this role have risen to the top from among hundreds of candidates; only someone who is truly at the head of their field gets to decide which stories will be run. The emphasis here is on professional expertise. However, in society today knowledge is being disseminated in ever more diverse ways; the days of the unidirectional, top-down flow of information are over. Thanks to the wide range of tools for disseminating information that the Internet provides, anyone who wants to make their voice heard can find a platform to express themselves. Creative people can use music, animation, video etc. to present their ideas in concrete form in a range of different media; at the same time, these creative people can see from the number of page views they get, the number of e-mails they receive or the number of people who press “Like” just how many people agree with their ideas, or have the same preferences as them.
大家熟悉的媒體報紙雜誌的編輯檯，總編輯的大位，是千中選一的好手，火候不夠者，是沒有辦法扛下斗大頭版標題決定文稿內容，專業能力主宰編輯檯榮枯。現在，社會知識是多元化的，媒體單向、一言堂時代已過；靠著網際網路等多元傳播工具，凡是愛秀、敢秀、願意秀，都可以在不同媒體空間找到自我定位。創意創作者運用音樂、動畫及攝影等不同工具，一點一滴呈現他們的想法，具象落實在不同載具的媒體，而且，創意創作者也從網路瀏覽率、電子信回覆數目及「讚」鈕多寡來了解有多少朋友是認同自己的巧思，和自己擁有相同的喜好。
Some people may say, “I’m no good with computers, and don’t know how to upload video clips; does this mean I am excluded from participating in the world of “personal media”? Don’t forget that wearing a headband with a message on it, carrying a sandwich-board, or wearing a miniature camera attached to your clothes to record other people’s behavior and reactions - all of this is part of the media too.
有些人會說，我不懂電腦，更不會上傳影片，這下子豈非自絕於個體戶媒體之列？不要忘了，頭綁文宣、身扛三明治招牌，乃至於正妹美臀裝針孔錄下路人甲乙真實反應，這些活體廣告呈現的效果也是媒體。
媒體一定是報紙、雜誌、廣告、電視嗎？或許你沒注意到，新媒體革命快速進行，傳統媒體正在解構，群眾智慧此刻正加速媒體創新，不要懷疑，只要有一點點熱情，你就是媒體！
The eclipsing of the Encyclopedia Britannica by Wikipedia epitomizes the changes that are taking place in the media ecosystem. While the Encyclopedia Britannica emphasizes individual experts and authoritative views, the main focus in Wikipedia is on “participation by all” and collaborative content creation.
從《大英百科全書》到《維基百科》，道盡媒體生態的變化，《大英百科全書》講究的是專家、權威，《維基百科》標榜是人人參與、協同創作。
If you consider the familiar position of chief editor at the editorial desk of a newspaper or magazine, the people who fill this role have risen to the top from among hundreds of candidates; only someone who is truly at the head of their field gets to decide which stories will be run. The emphasis here is on professional expertise. However, in society today knowledge is being disseminated in ever more diverse ways; the days of the unidirectional, top-down flow of information are over. Thanks to the wide range of tools for disseminating information that the Internet provides, anyone who wants to make their voice heard can find a platform to express themselves. Creative people can use music, animation, video etc. to present their ideas in concrete form in a range of different media; at the same time, these creative people can see from the number of page views they get, the number of e-mails they receive or the number of people who press “Like” just how many people agree with their ideas, or have the same preferences as them.
大家熟悉的媒體報紙雜誌的編輯檯，總編輯的大位，是千中選一的好手，火候不夠者，是沒有辦法扛下斗大頭版標題決定文稿內容，專業能力主宰編輯檯榮枯。現在，社會知識是多元化的，媒體單向、一言堂時代已過；靠著網際網路等多元傳播工具，凡是愛秀、敢秀、願意秀，都可以在不同媒體空間找到自我定位。創意創作者運用音樂、動畫及攝影等不同工具，一點一滴呈現他們的想法，具象落實在不同載具的媒體，而且，創意創作者也從網路瀏覽率、電子信回覆數目及「讚」鈕多寡來了解有多少朋友是認同自己的巧思，和自己擁有相同的喜好。
Some people may say, “I’m no good with computers, and don’t know how to upload video clips; does this mean I am excluded from participating in the world of “personal media”? Don’t forget that wearing a headband with a message on it, carrying a sandwich-board, or wearing a miniature camera attached to your clothes to record other people’s behavior and reactions - all of this is part of the media too.
有些人會說，我不懂電腦，更不會上傳影片，這下子豈非自絕於個體戶媒體之列？不要忘了，頭綁文宣、身扛三明治招牌，乃至於正妹美臀裝針孔錄下路人甲乙真實反應，這些活體廣告呈現的效果也是媒體。
