Using flowers to tell a story – Exploiting the power of design in new areas Eastwave Flower Creative Company uses scientific methods to make aesthetic design more efficient 用花藝說故事 延伸設計生命力 東波水月花坊以科學方法

While his classmates were leveraging their impressive academic records to secure high-flying jobs with companies in the Hsinchu Science Park, Ch’en Chih-Ming, who holds a Masters degree in environmental engineering from National Taiwan University, decided to go into a field that, on the surface, appeared to have nothing whatever to do with what he had studied in university. Starting out as a part-time IT specialist in an advertising firm, he gradually moved from PC maintenance and repair into graphic design, copywriting and venue decoration, before finally taking the plunge and setting up on his own as a venue organizer. In this way, Ch’en embarked on a career that integrated his background in engineering with culture and the arts.
當同窗頂著高學歷光環進入竹科工作的同時，台大環工所畢業的陳志明選擇投入一個看似與所學毫無相關的領域。一開始只是在廣告公司打工做資訊人員，從修電腦逐漸接觸平面設計、文案到會場布置，最後獨挑大樑執行會場活動，陳志明從此開啟一條工程結合文化藝術的創業之路。

As a rule, small floral design firms have relatively simply logistical management needs. However, once you start to integrate floral design with performance venue decoration, architectural design and exhibition planning, then quality and scheduling become vitally important. When you see an impressive display of flowers, you probably don’t think about all the specialist expertise that has gone into preparing them. What lies behind the exclamations of admiration that the flowers inspire is the integration of architectural mechanics, logistics, temperature control, drainage, humidity control, container design … This is where Ch’en Chih-Ming’s background in environmental engineering enables him to shine.
一般小型花藝設計所需要的物流管理比較簡易，然而當花藝的設計擴大到與表演、建築或展覽結合時，品質與工時的掌控就成為重要關鍵。當花團錦簇映入眼簾的這一刻，你知道背後融合了多少專業技術？才能換得觀賞者讚嘆完美的呼聲？這一切美的背後，要融合建築力學、物料配送、溫度調整、排水、溼度控制、載具材質…想不到，正是陳志明學環境工程的基礎本領。

Floral decorations do not need to be limited to playing an ancillary role as spatial accessories. Eastwave has succeeded in combining flowers with fashion, advertising and “stories” to outstanding effect in a performance venue. Besides being able to enjoy all the beautiful flowers, visitors to the Fashion Pavilion at the Taipei Floral Expo can also experience a kind of “cultural exposition,” in which the language of flowers (and their stories) is transmitted through the media of movie themes, clothing design, etc., imbuing floral display design with new vitality!
花藝作品不只呈現在空間當配角，東波水月把花與時尚、廣告、故事等元素巧妙地安排在一個表演場域，參觀花博流行館的民眾，除了欣賞花的百媚姿態外，藉由另一種文化的闡述，將電影主題、服裝設計等媒介，傳遞花的語言與故事，也賦予花卉設計更綿延的生命力！