Fu-yen Chen, General Manager of Huashan1914 Taiwan.Taipei.Huashan The Construction of a Marketplace for Culture and Creativity 華山文創總經理陳甫彥 台灣.台北.華山 建構文創大市集

Fu-yen Chen, General Manager of Huashan Creative Park, indicated that the thought process and the positioning of the culture and creative industry determine its class and value. The same statement applies to “Huashan1914”, a new window to Taiwan’s culture and creative industry restored from a historical building (ex-wine factory). Chen stressed that, as the “future showcase” of the culture and creative industry, Huashan must demonstrate its power of culture with the support of certain “cultural foundations”, what we refer to as “soft power.”
華山文創實業公司總經理陳甫彥表示,文創的品味與價值,取決於文創產業的思考與定位,由歷史建築(舊酒廠)搖身一變為台灣文創新門戶的「華山1914」也是一樣,陳甫彥強調,做為文創產業的「未來櫥窗」,其文化力量的展現,必須有一定的「文化底蘊」做後盾,而這,就是我們常說的「軟實力」。

“Though many people come to Huashan on weekends to shoot wedding photos, we do not want it to become a destination for wedding photography. Huashan is also often used for special events of the aboriginals and Hakka people, but neither do we want the place to be reserved only for aboriginal or Hakka people.” Chen is worried that the Huashan Creative Park, which has been running for three years now, will be labeled. “Huashan provides a stage for performers, allowing everyone to be an artist,” said Chen.
「雖然假日有很多人到華山來拍婚紗,但我們不希望華山成為婚紗攝影廣場﹔也有很多原住民、客家等特定族群活動,但我們也不希望華山成為原住民或客家廣場」。陳甫彥擔心經營3年多的華山文創園區被貼上標籤,「華山提供展演的舞台,讓每個人都是一個創作家」,陳甫彥說。

Chen mentioned that when he was little, performers would put up a stage in front of a temple in the country side. Villagers would bring their stools and come to watch the performance with their families. As more and more people gathered, some would even step forward to challenge and compete with the performers. Huashan, at its early stage, had wished to create a similar ambiance so as to attract crowds. Chen also emphasized his plan to raise Huashan’s capability to host large scale international performances. “If we see Taiwan, Taipei, and Huashan as a Marketplace, we can beat any competitors in the world.” said Chen.
陳甫彥特別提及小時候,在鄉間的廟埕下,戲班子搭起來,鄉村裡的村民端起板凳、攜老扶幼來看戲,人潮多了,還會有人來踢館、較勁,華山初期也希望營造這樣的氛圍,讓人潮高度聚集。陳甫彥還強調,將大幅拉高舉辦國際大型展演活動的實力。「將台灣、台北及華山當作一個Marketplace(市集),我們就能打遍天下無敵手」。