Satisfy Me or Else!30 Internet Shopping Business Opportunities 給我滿意 其餘免談 30個網購商機大蒐羅
Dissatisfaction: I don’t need all the features; please let me have it for half the price.
Opportunity 1: Customization allows consumers to only buy what they need.
Similar to how ten or twenty years ago customers could decide which parts they wanted or did not want when buying a computer in Guanghua Shopping Center and assemble their computers on their own, if Internet stores nowadays could also provide customized shopping experiences, prices could be lowered significantly. By allowing customers to buy the parts separately, choose the components and assemble the finished product themselves, completely customize the purchasing, pay for the entire product in installments, pay for only the features they use, and not have to pay the remaining payments if they return the product before the deadline, etc., vendors can cater to customers’ tendency to become bored with old things easily and gain a price advantage.
不滿足點：我不要完整功能，請折一半價錢給我
機會1：客製化服務，用多少買多少…
就像在十幾、二十年前「光華商場」年代，電腦可以自行組裝、自己決定要哪些零件、不要哪些零件，現在的網購是否也可以提供個別需求的購買，價格就可省下不少，可以分開購買、材料自組自選、完全客製化，或以分期付款購買整件商品，用多少、算多少，付款期限未到，就退還商品，之後的商品價可不必再付，可充分滿足消費者「喜新厭舊」的消費心理及具價格優勢。
Dissatisfaction: As long as the product is good and cheap, I don’t care if it’s a knockoff.
Opportunity 2: There’s definitely a market for low-end luxury and second-hand designer items.
Low-end products are highlighted in Japanese business strategist Kenichi Ohmae’s M-shape Society and the knockoff phenomenon that originated in China has spread to the rest of the world. Now that knockoffs are considered legitimate and designer brands are no longer necessary, such lower-end products have become sought after in developing and newly-emerged markets. Therefore, if consumers wish to acquire a product with the design and quality of a designer product, provided that no copyright is violated, by asking a manufacturer to produce the desired product for them and negotiating a lower price for bulk purchase, they can get the low-end luxury item they want.
不滿足點：給我優質平價商品，山寨版也無所謂
機會2：平價奢華與二手名牌貨絕對有市場
日本創意大師大前研一的「M型社會理論」點出了平價商品，加上大陸的「山寨」現象席捲全球，「山寨有理」、名牌不再是必備，成為開發中及新興國家追求的商品檔次。因此，若消費者希望取得名牌的設計及質感，在不涉及抄襲或仿冒的情況下，可向廠家集中購買指定設計商品，以量議價，就能爭取到「平價奢華」的商品。
Opportunity 1: Customization allows consumers to only buy what they need.
Similar to how ten or twenty years ago customers could decide which parts they wanted or did not want when buying a computer in Guanghua Shopping Center and assemble their computers on their own, if Internet stores nowadays could also provide customized shopping experiences, prices could be lowered significantly. By allowing customers to buy the parts separately, choose the components and assemble the finished product themselves, completely customize the purchasing, pay for the entire product in installments, pay for only the features they use, and not have to pay the remaining payments if they return the product before the deadline, etc., vendors can cater to customers’ tendency to become bored with old things easily and gain a price advantage.
不滿足點：我不要完整功能，請折一半價錢給我
機會1：客製化服務，用多少買多少…
就像在十幾、二十年前「光華商場」年代，電腦可以自行組裝、自己決定要哪些零件、不要哪些零件，現在的網購是否也可以提供個別需求的購買，價格就可省下不少，可以分開購買、材料自組自選、完全客製化，或以分期付款購買整件商品，用多少、算多少，付款期限未到，就退還商品，之後的商品價可不必再付，可充分滿足消費者「喜新厭舊」的消費心理及具價格優勢。
Dissatisfaction: As long as the product is good and cheap, I don’t care if it’s a knockoff.
Opportunity 2: There’s definitely a market for low-end luxury and second-hand designer items.
Low-end products are highlighted in Japanese business strategist Kenichi Ohmae’s M-shape Society and the knockoff phenomenon that originated in China has spread to the rest of the world. Now that knockoffs are considered legitimate and designer brands are no longer necessary, such lower-end products have become sought after in developing and newly-emerged markets. Therefore, if consumers wish to acquire a product with the design and quality of a designer product, provided that no copyright is violated, by asking a manufacturer to produce the desired product for them and negotiating a lower price for bulk purchase, they can get the low-end luxury item they want.
不滿足點：給我優質平價商品，山寨版也無所謂
機會2：平價奢華與二手名牌貨絕對有市場
日本創意大師大前研一的「M型社會理論」點出了平價商品，加上大陸的「山寨」現象席捲全球，「山寨有理」、名牌不再是必備，成為開發中及新興國家追求的商品檔次。因此，若消費者希望取得名牌的設計及質感，在不涉及抄襲或仿冒的情況下，可向廠家集中購買指定設計商品，以量議價，就能爭取到「平價奢華」的商品。
