Generating Millions of Hits The Magic Formula for a Video’s Instant Success 創造百萬點閱率 影片暴紅必勝方程式

For a video to captivate the attention of viewers and generate millions of hits, it has to interest as many people as possible and tempt them to click on its link, regardless of its presentation or length. For a video to be appealing, it has to feature not only unique and exciting content but should also be topical, unique, artistic, and resonate with the viewer.

不管呈現方式與時間長短,對電影而言要能夠打動人心,創造百萬點閱率最好的方式就是讓越來越多人有興趣,且願意點選欣賞,這其中不單包含了內容的獨特性與精采度,同時還有話題性、獨特性、精緻度及對內容的共鳴等。

After much discussion and analysis, ideas’s SIG experts concluded that a video must be designed to deliver direct, artistic, powerful, relevent, and unique messages. In terms of cast, professionalism should be considered but should not be the determining factor. The popularity of a video relies heavily on peer-to-peer recommendation and how strongly it is marketed, so that it spreads in a widening social network. The experts concluded that the task of generating millions of hits does not rest on the shoulders of one microfilm alone. If need be, a number of microfilms can be advertised together, all delivering the same message, so as to produce an effect that is multiple times greater.

《創新發現誌(ideas)》SIG專家代表熱烈的討論與分析,認為在內容方面可分為契合度、精緻度、意念的強烈程度、時事與獨特性;而在演員的選用上,專業度會是考量,但並非絕對;傳播的方式則大多傾向同儕推薦或宣傳熱度,且會根據人際關係不斷蔓延;最後,微電影創造百萬點閱率的並不局限於單一片段,必要的時候可以透過多部微電影共同傳達意念,讓影響力產生加乘功效。

Content is the key determinant in the long-term success of a video. Unlike conventional films which target the mass public, microfilms cater to individuals, so their content plays an even more important role. The major reason for addressing the individual viewer is that microfilms are mainly viewed on mobile devices via the Internet. As such, they cannot be overly long, and their content should focus on individual stories such as common personal experiences, popular tourist spots, shared events, and popular things.

內容,一向是決定一部影片是否能長久流傳的關鍵。相較於傳統電影針對大眾設計,微電影則是以個人為閱聽主軸,因此對於內容就更為講究。會以個人感受為內容訴求,最重要的原因就是大多數微電影都是透過網路,在行動裝置上呈現的,因此不但時間不宜過長,同時內容也需要以個人為主,其中包含了最基本的個人經驗、相同經歷過的事件、旅遊過的地點、共享的時光或是同樣喜愛的物品。
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