Research Experts Outline New “Blue Ocean” for Connected TV 產學研專家勾勒聯網電視新藍海
Taiwan is now actively promoting the development of "Connected TV" (or Smart TV). Currently, connected TV is a new global “blue ocean” market, and the first company to integrate the supply chain for software, hardware, and a service platform will emerge as the victor.
台灣正積極推動「聯網電視（Connected TV or Smart TV）」發展，全球聯網電視也處於新藍海市場，誰能整合軟硬體、服務平台等供應鏈，誰就能在激戰中勝出。
Wei-shan Lin, the director of the Taiwan Digital Television Committee, said that if consumers are interested in something they see in a program they must go and look it up on the Internet. If that information can be shown directly on the TV and can be searched even while watching TV then a positive interaction is established.
台灣數位電視協會理事長林蔚山表示，現在消費者看到節目，想進一步了解，通常要回網路查詢；若能將消費者可能想要的資訊直接呈現在電視畫面，可以邊看邊查詢，便能產生好的互動。
Pao-chung Ho, the Deputy CEO of the Institute for Information Industry, said that the distinguishing feature of Connected TV is the provision of a novel user experience. A powerful software platform integrates traditional one-way TV broadcasts with an online information widget to provide a two-way interaction. The arrangement also helps service providers understand user behavior, allowing for more targeted advertising and greater profits.
財團法人資訊工業策進會副執行長何寶中表示，聯網電視的特點，是希望提供嶄新的使用體驗，以強大軟體平台將電視傳統單向廣播用widget方式整合網路資訊，提供雙向互動；也讓服務提供者更了解使用者的行為，能更精準提供適當廣告，創造高獲利。
Jia-xiang Shi, National Chengchi University Adjunct Professor, said that there are two systems involved in Connected TV. The first is the broadcast TV system that connects directly to the TV. The second is the broadband network system that can be accessed through the Connected TV or digital set-top box. However, the two systems are not synchronized with each other. The DTVC's proposed solution is to set up connected TV portals or information convergence vendors that provide real-time HIBTV interactive application services so that the general public can access large volumes of practical interactive information.
政治大學兼任教授石佳相表示，聯網電視有二套系統，一是廣播電視系統，直接連上電視；一是寬頻網路系統，透過聯網電視機或數位機上盒連結；但這兩系統並不同步。台灣數位電視協會提出的解決方案是：成立聯網電視入口網站或資訊匯聚廠商，提供即時HIBTV互動應用服務，讓民眾能獲取大量、實用的互動應用與資訊。
Caption：Taiwan is now actively promoting the development of "Connected TV" (or Smart TV).
台灣正積極推動「聯網電視（Connected TV or Smart TV）」發展，全球聯網電視也處於新藍海市場，誰能整合軟硬體、服務平台等供應鏈，誰就能在激戰中勝出。
Wei-shan Lin, the director of the Taiwan Digital Television Committee, said that if consumers are interested in something they see in a program they must go and look it up on the Internet. If that information can be shown directly on the TV and can be searched even while watching TV then a positive interaction is established.
台灣數位電視協會理事長林蔚山表示，現在消費者看到節目，想進一步了解，通常要回網路查詢；若能將消費者可能想要的資訊直接呈現在電視畫面，可以邊看邊查詢，便能產生好的互動。
Pao-chung Ho, the Deputy CEO of the Institute for Information Industry, said that the distinguishing feature of Connected TV is the provision of a novel user experience. A powerful software platform integrates traditional one-way TV broadcasts with an online information widget to provide a two-way interaction. The arrangement also helps service providers understand user behavior, allowing for more targeted advertising and greater profits.
財團法人資訊工業策進會副執行長何寶中表示，聯網電視的特點，是希望提供嶄新的使用體驗，以強大軟體平台將電視傳統單向廣播用widget方式整合網路資訊，提供雙向互動；也讓服務提供者更了解使用者的行為，能更精準提供適當廣告，創造高獲利。
Jia-xiang Shi, National Chengchi University Adjunct Professor, said that there are two systems involved in Connected TV. The first is the broadcast TV system that connects directly to the TV. The second is the broadband network system that can be accessed through the Connected TV or digital set-top box. However, the two systems are not synchronized with each other. The DTVC's proposed solution is to set up connected TV portals or information convergence vendors that provide real-time HIBTV interactive application services so that the general public can access large volumes of practical interactive information.
政治大學兼任教授石佳相表示，聯網電視有二套系統，一是廣播電視系統，直接連上電視；一是寬頻網路系統，透過聯網電視機或數位機上盒連結；但這兩系統並不同步。台灣數位電視協會提出的解決方案是：成立聯網電視入口網站或資訊匯聚廠商，提供即時HIBTV互動應用服務，讓民眾能獲取大量、實用的互動應用與資訊。
Caption：Taiwan is now actively promoting the development of "Connected TV" (or Smart TV).
