A Rising Power… Future Demand Generates New Opportunities新勢力崛起中…未來需求引爆全新商機
A distinguishing feature of the Web 2.0 era is the shift from a "closed" to "open" society.
Web 2.0時代的特色之一，便是整體社會從「封閉」，走向「開放」。
One of the factors behind this increasingly open society is social media. Facebook, for example, grew rapidly in just a few short years. An increasing number of business models can now be developed based on the Facebook platform. The continued influx of new subscribers has also expanded Facebook's influence. Another factor is the popular "Second PC" trend. The popularity of personal computers and smart phones, particularly devices that offer mobile Internet access, has seen an explosion in the number of related applications available. The impact on business management has been particularly far-reaching.
促成走向開放的背景之一，是社群媒體（social media）的影響。如Facebook在短短幾年內快速成長，而透過Facebook平台，在其上可發展的商業模式越來越多，持續吸引使用戶加入，也使得它的影響力越來越大。促成走向開放的背景之二，在於「第二台PC」風氣的帶動。由於個人電腦、智慧型手機等，尤其是具備行動上網功能的裝置，已蔚然流行，相關應用如雨後春筍般湧出，正對企業管理造成衝擊。
Social media and Second PC are now putting tremendous pressure on business organization and forcing businesses to open up their IT environments. We are now effectively faced with an "Uncontrollable Society," and this uncontrollable force is reshaping our world.
社群媒體與第二台PC，這兩個重大影響正衝擊企業內網路，使得企業資訊環境面臨被迫開放的壓力。也讓我們了解到，如今我們正面臨一個「管不住的社會」。這股管不住的勢力，正在重塑世界。
What we need to seriously consider is: How can we satisfy this consumer movement that "does anything it wants to do" and rejects outside control? What are the consumer requirements? What are the features and details of these requirements? What sustaining innovation and disruptive innovation will be created in the existing industry value chain to satisfy consumer demand? What business opportunities will these innovations bring with them?
Caption：Social media and Second PC are now putting tremendous pressure on business organization and forcing businesses to open up their IT environments.
我們應該認真思考：應該如何滿足這群「只要我喜歡，有什麼不可以」、不受管束的消費勢力，他們有著如何的需求樣貌？這些需求的特色和細節為何？為了滿足他們的需求，又將在既有的產業價值鏈中產生哪些持續性創新（sustaining innovation）與破壞性創新（disruptive innovation）？這些創新將帶來什麼樣的商機？
Web 2.0時代的特色之一，便是整體社會從「封閉」，走向「開放」。
One of the factors behind this increasingly open society is social media. Facebook, for example, grew rapidly in just a few short years. An increasing number of business models can now be developed based on the Facebook platform. The continued influx of new subscribers has also expanded Facebook's influence. Another factor is the popular "Second PC" trend. The popularity of personal computers and smart phones, particularly devices that offer mobile Internet access, has seen an explosion in the number of related applications available. The impact on business management has been particularly far-reaching.
促成走向開放的背景之一，是社群媒體（social media）的影響。如Facebook在短短幾年內快速成長，而透過Facebook平台，在其上可發展的商業模式越來越多，持續吸引使用戶加入，也使得它的影響力越來越大。促成走向開放的背景之二，在於「第二台PC」風氣的帶動。由於個人電腦、智慧型手機等，尤其是具備行動上網功能的裝置，已蔚然流行，相關應用如雨後春筍般湧出，正對企業管理造成衝擊。
Social media and Second PC are now putting tremendous pressure on business organization and forcing businesses to open up their IT environments. We are now effectively faced with an "Uncontrollable Society," and this uncontrollable force is reshaping our world.
社群媒體與第二台PC，這兩個重大影響正衝擊企業內網路，使得企業資訊環境面臨被迫開放的壓力。也讓我們了解到，如今我們正面臨一個「管不住的社會」。這股管不住的勢力，正在重塑世界。
What we need to seriously consider is: How can we satisfy this consumer movement that "does anything it wants to do" and rejects outside control? What are the consumer requirements? What are the features and details of these requirements? What sustaining innovation and disruptive innovation will be created in the existing industry value chain to satisfy consumer demand? What business opportunities will these innovations bring with them?
Caption：Social media and Second PC are now putting tremendous pressure on business organization and forcing businesses to open up their IT environments.
我們應該認真思考：應該如何滿足這群「只要我喜歡，有什麼不可以」、不受管束的消費勢力，他們有著如何的需求樣貌？這些需求的特色和細節為何？為了滿足他們的需求，又將在既有的產業價值鏈中產生哪些持續性創新（sustaining innovation）與破壞性創新（disruptive innovation）？這些創新將帶來什麼樣的商機？
