Becoming the warrior in Seediq Bale Fusing the art and technology 科技藝術合體 台北好文創 讓你變身賽德克‧巴萊主角

The interactive digital signage “Taipei Culture-Creativity”, developed by the Institute for Information Industry (III), had become the perfect “spokesperson” for the cultural and creative industries, and the arts as a whole, in Taiwan. As part of the efforts to promote Taiwan film production, members of the public can come and stand in front of digital signage to have a photograph taken that shows them together with the main characters from successful Taiwanese movies. Through manipulation of the photographic image, you can be “transformed” immediately into one of the characters in the movie.
財團法人資訊工業策進會研發的「台北好文創」互動機台,成為台灣文創和藝術的最佳代言人,為宣傳國片,民眾可在機台前和國片的主角合照,經過實境照片的合成,拍照者立即變身影片主角。

Cheng-sheng Chiu, Deputy CEO of the Taipei Culture Foundation, points out that, today, marketing campaigns could not limit to traditional media. The “Taipei Culture-Creativity” developed by the III, makes usage of fun and exciting interaction between people and machines, and has proved extremely popular with the general public. The “Taipei Culture-Creativity” has been installed in the exhibition area of the Songshan Cultural and Creative Park to coincide with the holding of the Taipei Design Expo 2011, so that visitors to the Expo can enjoy this unique interactive experience.
台北市文化基金會副執行長邱正生指出,行銷宣傳已經不局限在傳統媒體,資策會研發出互動機台「台北好文創」,人和機器間好玩的互動,受到民眾歡迎,特別在此次2011台北世界設計大展松菸文化園區的展覽館區內擺置,讓民眾享受互動新體驗。

“Taipei Culture-Creativity” can be used to publicize famous tourist destinations in Taiwan, cultural and creative activities, and major Taiwan films. The activity that children and adults enjoy most is the option to have one’s photo taken with the main character from a popular Taiwanese film. Stand in front of the digital signage, and you get a photograph showing you together with Mona Rudao, the hero of the film Warriors of the Rainbow: Seediq Bale (showing him either as a young man, or as an older man), turning you into one of the characters in the movie. To obtain the photograph, you enter your e-mail address into the digital signage; you can also choose to have the photo uploaded onto your Facebook page to share with your friends.
「台北好文創」可介紹台灣著名觀光景點、所在位置的吃喝玩樂資訊、文化介紹,還有強檔國片資訊。大小朋友玩得最起勁的是「和國片主角合照」選項。只要站在機台前,就可和《賽德克‧巴萊》的年輕與老年莫那魯道合照,拍攝後自己就如劇中人。輸入E-Mail後,即可收到合照,並可選擇上傳至Facebook,與朋友分享。