Establishing your own “personal brand blog” can help you to achieve a steady rise in the market share held by your website 建立個人品牌部落格 不斷擴增網路市占率
When other people hear your name, it invokes certain impressions and value judgments, and influences the way they interact with you. So what do people associate your name with? If they come across your name during an online search, what will they find?
每個人的名字都會讓人引發對你的第一印象與價值認定，而會因此決定他們與你的互動行為。所以，當人們看到你的名字的時候，他們會聯想到什麼？當人們在網路搜尋你的名字時，會找到什麼？
In the past, the creation of a personal brand depended heavily on the job title given on your business card, the way you dressed and the accessories you wore or carried. Today, the growth of social networking sites has transformed the way that people approach building their personal brands.
個人品牌以往是靠名片上的頭銜、特色性的衣著和個人物件來樹立名字的品牌認知，隨著網路社群網站的崛起，人們建立個人品牌的方式也改變了。
Are you ready to change with the times? Are you ready for the transformations that the next 10 – 20 years will bring? To be able to stand out from the crowd in the future, you need to have your own personal online brand in place!
你準備好跟著時代改變了嗎？甚至為未來10年、20年的發展而準備？你應在網路上建立個人品牌，才能讓你在將來仍能脫穎而出。
“Personal Branding 2.0” involves managing the content that you make available on the Internet about yourself, and making sure that this content can be accessed easily; it may even mean ensuring that, when people enter your name to perform search on Google or Yahoo!, you (rather than another person with an identical or similar name) come up in the first ten search results. Basically, if someone is searching for your name or your product online and it doesn’t come up in the first ten search results, 90% of people are never going to find your website. On the other hand, if you come up in the first two search results, then 80% of the people searching for you will find your site.
個人品牌2.0就是管理你提供到網路上的內容，然後讓這些內容能夠容易地被搜尋到，甚至在像Google和Yahoo!的搜尋引擎結果上排在十名內。對於部分的讀者，如果有人搜尋你的名字或是你的產品，而你的網站出現的名次是十名之外，基本上90％的搜尋者都不會看到你的網站。如果你排在前兩名，有80％正在找尋你的人就會看到你的網站。
This gives some idea as to just how important search engine result rankings are; improving your performance in these rankings is known as search engine optimization (SEO).
所以在搜尋引擎上排名是很重要的事，通常稱為「搜尋引擎優化」SEO（Search Engine Optimization）。
Caption：What do people associate your name with? If they come across your name during an online search, what will they find?
每個人的名字都會讓人引發對你的第一印象與價值認定，而會因此決定他們與你的互動行為。所以，當人們看到你的名字的時候，他們會聯想到什麼？當人們在網路搜尋你的名字時，會找到什麼？
In the past, the creation of a personal brand depended heavily on the job title given on your business card, the way you dressed and the accessories you wore or carried. Today, the growth of social networking sites has transformed the way that people approach building their personal brands.
個人品牌以往是靠名片上的頭銜、特色性的衣著和個人物件來樹立名字的品牌認知，隨著網路社群網站的崛起，人們建立個人品牌的方式也改變了。
Are you ready to change with the times? Are you ready for the transformations that the next 10 – 20 years will bring? To be able to stand out from the crowd in the future, you need to have your own personal online brand in place!
你準備好跟著時代改變了嗎？甚至為未來10年、20年的發展而準備？你應在網路上建立個人品牌，才能讓你在將來仍能脫穎而出。
“Personal Branding 2.0” involves managing the content that you make available on the Internet about yourself, and making sure that this content can be accessed easily; it may even mean ensuring that, when people enter your name to perform search on Google or Yahoo!, you (rather than another person with an identical or similar name) come up in the first ten search results. Basically, if someone is searching for your name or your product online and it doesn’t come up in the first ten search results, 90% of people are never going to find your website. On the other hand, if you come up in the first two search results, then 80% of the people searching for you will find your site.
個人品牌2.0就是管理你提供到網路上的內容，然後讓這些內容能夠容易地被搜尋到，甚至在像Google和Yahoo!的搜尋引擎結果上排在十名內。對於部分的讀者，如果有人搜尋你的名字或是你的產品，而你的網站出現的名次是十名之外，基本上90％的搜尋者都不會看到你的網站。如果你排在前兩名，有80％正在找尋你的人就會看到你的網站。
This gives some idea as to just how important search engine result rankings are; improving your performance in these rankings is known as search engine optimization (SEO).
所以在搜尋引擎上排名是很重要的事，通常稱為「搜尋引擎優化」SEO（Search Engine Optimization）。
Caption：What do people associate your name with? If they come across your name during an online search, what will they find?
