Su Li-Mei, the "godmother" of "idol" soap operas, single-handedly created the concept of innovative "idol" soap operas with real artistic value 偶像劇教母蘇麗媚 一手打造偶像文創劇
“Insist on going your own way, and do something that has value.” Su Li-Mei, who played a major behind-the-scenes role in the development of the Taiwanese “idol” soap opera (a type of soap opera that includes famous pop singers, etc., in the cast), and who is also the founder of the media firm Dreamland Image Co., Ltd., has created a new archetype for the modern woman, while at the same time integrating Taiwanese TV drama with the cultural and creative sector, and leading the way in the development of the new “cultural and creative economy” as she creates innovative new business models suited to the trend towards digital convergence.
「堅持走對的路,做有價值的事」,台灣偶像劇幕後推手、夢田文創創辦人蘇麗媚不但走出時代女性風格,透過台灣戲劇結合文化創意產業,更是站在新文創經濟浪頭中傲視群雄,在數位匯流洪潮中,創造新的商業模式。
Su Li-Mei describes herself in this way: “I think there is definitely a rebellious side to my character, and I am used to thinking laterally, although this is something I had to train myself to do.” “Whenever one ‘idol’ soap opera comes to an end, I sit down calmly and collectedly to identify the factors that made it a success, so that I know not to duplicate those factors in the future; next time, I want to come up with something even better, to brainstorm something even more innovative.” It is precisely this determination not to keep following the same path that provides the driving force for Su Li-Mei’s constant innovation.
蘇麗媚對自己有如此的形容:「我的個性應該有叛逆的因子,我也滿習慣逆向思考,這都需要經過訓練的。」「就如同我每完成一部偶像劇,我會靜下心來想,它的成功因素是哪些,就不要再重複使用,下次要想更好的點子、激盪出更棒的創意。」不走重複的路,是蘇麗媚不斷創新的動力。
Starting with At Dolphin Bay, Su Li-Mei has more-or-less single-handedly created several high-quality, original Taiwanese “idol” soap operas. Today, Su’s soap operas enjoy strong word-of-mouth reputation and high ratings, but when she first decided to move into the cultural and creative field, the general feeling within the entertainment industry was that she was being very innovative, but also very courageous. Their attitude was, given the state of the popular culture environment in Taiwan at that time, why insist on making your own soap opera based on an original concept? In the event, every time Su Li-Mei has embarked on a new project, she has succeeded in making her “mission impossible” a success, and in getting the entertainment market to sit up and take notice.
從《海豚灣戀人》開始,蘇麗媚一手打造台灣原創偶像優質劇,目前已有固定口碑和收視,其實當初要轉換跑道至文創領域,圈內人評價是「夠勇敢、夠創新」,以台灣現階段環境,何必堅持理想去拍自製劇、堅持做原創?但蘇麗媚每次出擊,總能完成不可能的任務,令市場眼睛一亮。
「堅持走對的路,做有價值的事」,台灣偶像劇幕後推手、夢田文創創辦人蘇麗媚不但走出時代女性風格,透過台灣戲劇結合文化創意產業,更是站在新文創經濟浪頭中傲視群雄,在數位匯流洪潮中,創造新的商業模式。
Su Li-Mei describes herself in this way: “I think there is definitely a rebellious side to my character, and I am used to thinking laterally, although this is something I had to train myself to do.” “Whenever one ‘idol’ soap opera comes to an end, I sit down calmly and collectedly to identify the factors that made it a success, so that I know not to duplicate those factors in the future; next time, I want to come up with something even better, to brainstorm something even more innovative.” It is precisely this determination not to keep following the same path that provides the driving force for Su Li-Mei’s constant innovation.
蘇麗媚對自己有如此的形容:「我的個性應該有叛逆的因子,我也滿習慣逆向思考,這都需要經過訓練的。」「就如同我每完成一部偶像劇,我會靜下心來想,它的成功因素是哪些,就不要再重複使用,下次要想更好的點子、激盪出更棒的創意。」不走重複的路,是蘇麗媚不斷創新的動力。
Starting with At Dolphin Bay, Su Li-Mei has more-or-less single-handedly created several high-quality, original Taiwanese “idol” soap operas. Today, Su’s soap operas enjoy strong word-of-mouth reputation and high ratings, but when she first decided to move into the cultural and creative field, the general feeling within the entertainment industry was that she was being very innovative, but also very courageous. Their attitude was, given the state of the popular culture environment in Taiwan at that time, why insist on making your own soap opera based on an original concept? In the event, every time Su Li-Mei has embarked on a new project, she has succeeded in making her “mission impossible” a success, and in getting the entertainment market to sit up and take notice.
從《海豚灣戀人》開始,蘇麗媚一手打造台灣原創偶像優質劇,目前已有固定口碑和收視,其實當初要轉換跑道至文創領域,圈內人評價是「夠勇敢、夠創新」,以台灣現階段環境,何必堅持理想去拍自製劇、堅持做原創?但蘇麗媚每次出擊,總能完成不可能的任務,令市場眼睛一亮。